Please, please be conscious of all you purchase. Do buy quality over quantity, buy local, buy from small businesses, buy second hand or vintage. Don't buy a trend, a fad, fast fashion, unethically made, cheap. Do ask yourself:
What else will I wear this with?
How often will I wear it?
Is this going to last me for years or a season?
Was it made ethically?
How fabulous do I feel in this?
Am I buying a cheap price tag or investing in a solid piece?
Is it a trend (gross) or a timeless piece?
If it isn't vintage or second hand, is it of durable quality?
If we make it a habit to question what we buy, it'll get easier and will become second nature to buy smarter. I am not opposed to big sales, we all have to make a living, however if we opt for the artisan, the local small shops, the designer and put some actual thought into it, we can absolutely make a difference. And ta-ta to the big box stores.
